Who We Are

With more than 20 years of management experience in fields including banking, associations, and retail, Catherine (she/her/hers) has a unique perspective on how to get the best out of people.

She started Good for the Soul, LLC in 2014 to help organizations cultivate their talent and get results through coaching, facilitation, training, and project management. As the Chief Goodness Officer, she is responsible for helping others define and achieve their goals through a lens of equity and belonging.

As the American Institute of Architects’ first Director of Employee Learning and Engagement, Catherine oversaw five years of continued growth in their employee engagement as measured by Gallup’s Q12 survey. Prior to taking an association hiatus to work for her favorite shoe designer, John Fluevog, previous association experience included the Licensing Executives Society (USA & Canada), the Association of Fundraising Professionals (AFP), and the American Society of Association Executives (ASAE) in chapter relations, membership, and education departments.

Catherine also believes strongly in giving back to her community, serving more than a dozen years on a suicide-prevention hotline, volunteering as a case manager for a women’s healthcare organization, and participating in a mentorship program with a local university on an ongoing basis.

Catherine is a life-long learner and an avid West Wing fan. In the theme of “what’s next?” she earned her Senior Professional in Human Resources (SPHR) certification from the HR Certification Institute in 2020. She also earned her executive certificate in Leadership Coaching from Georgetown and has been a certified coach since 2020 (ACC and PCC credentials). Additionally, Catherine is a licensed psychology associate in the District of Columbia, seeing clients virtually and in-person. She is a member of the International Coach Federation, Association of Talent Development, and American Psychological Association. 

She earned her master’s degree in psychology with an emphasis in clinical psychology from Fielding Graduate University where she is currently pursuing her PhD in clinical psychology, studying in the humanistic/existential orientation with a concentration in social justice and diversity. Catherine completed her Master of Public Administration with a concentration in nonprofit management from The George Washington University and graduated from Hope College in Holland, Michigan with a BA in communications and political science.