Who We Are

With more than 20 years of management experience in fields including banking, associations, and retail, Catherine (she/her/hers) has a unique perspective on how to get the best out of people.

She started Good for the Soul, LLC in 2014 to help organizations cultivate their talent and get results through coaching, facilitation, training, and project management. As the Chief Goodness Officer, she is responsible for helping others achieve their success and celebrating wins along the way.

As the American Institute of Architects’ first Director of Employee Learning and Engagement, Catherine oversaw five years of continued growth in their employee engagement as measured by Gallup’s Q12 survey.

Prior to taking an association hiatus to work for her favorite shoe designer, John Fluevog, previous association experience included the Licensing Executives Society (USA & Canada), the Association of Fundraising Professionals (AFP), and the American Society of Association Executives (ASAE) in chapter relations, membership, and education departments.

Catherine also believes strongly in giving back to her community, serving more than a dozen years on a suicide-prevention hotline, volunteering as a case manager for a women’s healthcare organization, and participating in a mentorship program with a local university on an ongoing basis.

Catherine is a life-long learner and an avid West Wing fan. In the theme of “what’s next?” she earned her Senior Professional in Human Resources (SPHR) certification from the HR Certification Institute in 2020. She also earned her executive certificate in Leadership Coaching from Georgetown and received her Associate Certified Coach (ACC) credential in 2020. She holds the Certified Association Executive (CAE) credential and is a member of both the International Coaching Federation and ATD, the Association of Talent Development.

She completed her Master of Public Administration with a concentration in nonprofit management from The George Washington University and graduated from Hope College in Holland, Michigan with a BA in communications and political science. She is currently a clinical psychology doctoral student at Fielding Graduate University, studying in the humanistic/existential orientation with a concentration in Social Justice and Diversity.